Unit 2 - Pre-production & Planning

Target Audiences Adults aged 16-34: One of the most profitable demographics available Men and women aged 16-34 consume a great amount of TV TV offers an escape from hectic daily routines, a source of alone time & a connection to the wider world Men are typically more likely to be single or have families — They focus on their careers, making their TV consumption more fragmented than women This age group of adults provide TV advertisers with a great opportunity of  promoting products Children aged 4-11: This age group, on average, consume 1.5 hours of TV per day (during term time) TV is commonly watched by this age group before/after a school day, early evenings & weekends During school holidays viewings unsurprisingly increase Recent research shows that 30% of parents allow their children to consume their daily meals (i.e breakfast, lunch, etc) while watching TV at least once every week Many agree that TV is a valuable learning experience for children...

Target audience research A target audience it the specific group of people who may be interested in/need a product/service or media form. These groups of people can be segmented in many different ways demographically. Defining Target Audience:  (Info from: https://www.youtube.com/watch?v=kDTJd1OLPHw ) Find out where your target audience is located Find out their gender/sex Find out their average age Find out what their income range is What common interests do they have? Invest time and effort to understand target audience —> Will help plan advertising & save money  Speak to customers, run surveys, run focus groups, request feedback Quantitative Audience Research: When Companies gather large amounts of information from large groups of people. Done by emails, phone calls & face-to-face surveys to determine how well the product will appeal to the target audience. Films and marketing will conduct questionnaires, Known as ‘samples’. Larger...

Star Wars Article Summary After a five year case, the designer who created the original Stormtrooper helmets for Star Wars has won a copyright battle with director George Lucas over his right to sell replicas. The case was settled in the highest court. The designer, Andrew Ainsworth, spent half a decade and £700,000  fighting the movie’s legal team. Andrew faced challenges, such as bailiffs at his door demanding £12m and has defended the attack in the High Court, Court of Appeal and Supreme Court (not to mention the US).  Andrew Ainsworth, who is also a father-of-two, has been selling his plastic composite helmets and body armour work from his Twickenham based studio for eight years now. In 2002, he struggled to afford to pay school fees, so he sold a helmet and other “bits and pieces” that where aside in his room and of no use to him. Andrew managed to earn £60,000 at Christie’s auction house, making him realise his works potential. Mr. Ainsworth said: ...

Leveson Enquiry - Ethics -The Leveson inquiry was a public, judge-led inquiry -It was set up by Prime minister David Cameron to investigate the press after journalists at the news of the World were accused of illegally accessing the voicemail messages on other peoples phones, without their knowledge or consent. -They were also accused of bribing police officers. -Some of those who had their mobile phones 'hacked' into in this way were celebrities, sports people and politicians. -The News of the World was closed down by its owner, news international, when this information became public. -Lord justice Leveson on the evidence presented at the Leveson inquiry, stated his recommendations on how the press should be regulated. They were: 1) Newspapers should continue to be self-regulated and government should have no power over what newspapers publish. 2) A news press standards organisation, with a new code of conduct should be created. ‘To the B...

Intellectual Property Law Most businesses rely on New products, Bright idea & Design. Protects a businesses ideas and brand so it cant be exploited by other people. 4 ideas in trade law:  Copyright: Can be used for websites, maps, documents & photos —> automatically copyright and free. Lasts for 70 years after a persons lifetime. If you pay someone else to create something for your business, they'll have the copyrights —> they can make all the money for this product unless there is a written contract stating otherwise.   Trademarks: Used by businesses to protect their brands. Trademark can be registered across the UK, Europe  or a further field. Could be applied to a name, a logo or both. Can be a valuable asset to a business in a long term. Needs renewing every 10 years. Design rights: If people buy things duet their appearance, then the business needs to consider design rights. Registered design rights are relatively cheap and cover the UK an...

  http://prezi.com/1y2gbv03jf1a/?utm_campaign=share&utm_medium=copy   http://prezi.com/1y2gbv03jf1a/?utm_campaign=share&utm_medium=copy   https://prezi.com/p/djnz1zkpqpm5/   https://prezi.com/p/6_opex3kka00/   https://prezi.com/p/6_opex3kka00/ Our class created these Prezzi's gathering information on different types of regulators. We researched who they are and what they do. This will be useful for revision as it can help us to better understand how and why these regulators are in place.

Created on Piktochart.com An infra-graphic I created that highlights the main types of constraints when creating and producing a  media piece.

BBC Worldwide Who are they? Department has responsibility for franchising BBC platforms and formats. The main commercial arm — owned subsidiary by the BBC. BBC Worldwide’s headline sales were £1,059.9m in 2016/17 & headline profits £157.3m. They help to keep the Licence Fee as low as they can. They have returned £210.5m to the BBC  in the last financial year. —> This is equivalent to 12.2% of the BBC’s entire TV content in the year. They have invested over £1bn in the UK’s creative sector. —> Major supporter for ‘UK plc’. They sell programmes & formats that are produced by over 250 British independent producers. Operate in the UK, America, Australia/New Zealand & Global Markets (E.g. Asia, CEMA & Western Europe). What do they do? They partner: fund indie and BBC productions, nurture talent, support new writers & build innovative partnerships. They commercialise: through programmes & format sales, channel commissions, content product...

Low Budget Film Making   Resource Film Making: List locations (local events — free production value)—> What access do you have? List actors —> Rely on friends and family —> If experienced then get extras. List equipment —> e.g. Cameras, lights (borrow or rent instead of buying to save money) List of props. Writing The Script: 4 or 5 main locations —> minimise travel costs. Try to keep the amount characters to a minimum —> 4 or 5. Write the script based on actors strengths. Avoid scenes with extras —> e.g. a bar scene in an empty bar is unrealistic. Avoid night scenes —> Unless experienced with lighting. Avoid CGI —> Costly & time consuming. Pre-Production: Location scout. Actor & equipment availability. The more planning, the easier the process.  Production: Simplify work flow. Bulk meals —> For the cast/crew. Best time to film is during ‘magic hour’—> sunset —> Easy lighting. Post-Produc...

Advertising on UK TV eMarketer predicts that by the year 2020, online ads will account for 60% of marketing budgets whereas TV will represent as little as 21.5%.  The Broadcasters Audience Research Board (Barb) say that the average UK viewer watches 45 TV ads everyday without skipping. Despite the ongoing domination of digital, TV will still be a hot topic for the next 12 months. ITV: A 30 second advert during ITV’s breakfast schedule costs between £3,000—£4,500. Ads for daytime slots (for the same length) cost between £3,500—£4,500.  A peak rate alternative can cost between £10,000—£30,000. Channel 4: Channel 4 is cheaper than ITV (on avg.) 30 second slots on their daytime TV costs between £1,000—£2,000. Peak rates during shows such as Hollyoaks cost between £10,000—£20,000. Channel 5: Channel 5 is the cheapest national ex-terrestrial channel to advertise on. Ads during daytime slots cost between £800-£1,600. Peak time slots can cost between £...

Easy ways to get advertisers on your website Promote an affiliate product on your site: Joining another company’s affiliate program. —> simplest way so start internet advertising. —> allow you to make money by promoting another company’s product. As an affiliate, you earn commission for each person you referred buys the product. Sales can be encouraged by posting a banner on your site that relates to the affiliate site or publish a newsletter article about their product. Payout options vary depending on the affiliate programme. i.e. some may offer 10% commission per sale, while others may offer 50%. To find a good affiliate program, these directories should be checked: Associate Programmes, Affiliates Directory & Refer-It. Use targeted advertising with Google AdSense: Make money by placing targeted text ads generated by google on your site. The ads appear in rectangular boxes down the side or across the bottom of the web page. The words “Ads by Google” are writ...

The Great Gatsby (2013) Budget: 105 million USD. Co-written and directed by award winning Baz Luhrmann. Production for the film commenced in 2011. Catherine Martin, the wife of director Baz Luhrmann, created the costumes and set designs. Some of the film’s party scenes had close to 300 extras on set — each one was dressed in his or her own uniquely designed costume. —> Brooks Brothers (partnered with Catherine Martin for the film) supplied 1,200 costumes in total. Miuccia Prada (daughter of the founder of Prada, Mario Prada) collaborated with designers for the films’ costumes and real Tiffany jewellery was worn by the actresses (of which were worth millions). Miuccia designed a total of 40 of the background dresses for the party scenes. —> She also made one of the protagonists (Daisy,  portrayed by Carey Mulligan) chandelier dresses & fur for a scene at one of Gatsby’s parties. Costumes that didn't end up retreating to the archives at Warne...