BBC Worldwide Notes
BBC Worldwide
Who are they?
- Department has responsibility for franchising BBC platforms and formats.
- The main commercial arm — owned subsidiary by the BBC.
- BBC Worldwide’s headline sales were £1,059.9m in 2016/17 & headline profits £157.3m.
- They help to keep the Licence Fee as low as they can. They have returned £210.5m to the BBC in the last financial year. —> This is equivalent to 12.2% of the BBC’s entire TV content in the year.
- They have invested over £1bn in the UK’s creative sector. —> Major supporter for ‘UK plc’.
- They sell programmes & formats that are produced by over 250 British independent producers.
- Operate in the UK, America, Australia/New Zealand & Global Markets (E.g. Asia, CEMA & Western Europe).
What do they do?
- They partner: fund indie and BBC productions, nurture talent, support new writers & build innovative partnerships.
- They commercialise: through programmes & format sales, channel commissions, content production, BBC branded services & marketing & social media.
- They deliver returns: by showcasing UK creativity, profit share, royalties, growing the brand across the globe, dividends & programme investment.
- Their commercial websites: BBC GoodFood, BBC Shop, BBC Store & TopGear.com
Global Markets:
- Identifies in 3 markets with high growth potential: Asia, Central Europe, Middle East & Africa (CEMA) & Western Europe.
- Each region has teams that run sales, production, channels & consumer product operations. —> Also identify new business opportunities —> Deliver new revenue streams & increased profits for BBC Worldwide.
- Local sales teams work with broadcasters in these regions and sell finished programmes & formats to BBC Worldwide’s large programming catalogue.
- Successes include: Record breaking audiences for ‘Planet Earth II’, global success of ‘War and Peace’ & Doctor Who’s 50th anniversary special (2013).
Information gathered from: https://www.bbcworldwide.com
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