Specific Target Audiences

Target Audiences

Adults aged 16-34:
  • One of the most profitable demographics available
  • Men and women aged 16-34 consume a great amount of TV
  • TV offers an escape from hectic daily routines, a source of alone time & a connection to the wider world
  • Men are typically more likely to be single or have families — They focus on their careers, making their TV consumption more fragmented than women
  • This age group of adults provide TV advertisers with a great opportunity of  promoting products

Children aged 4-11:
  • This age group, on average, consume 1.5 hours of TV per day (during term time)
  • TV is commonly watched by this age group before/after a school day, early evenings & weekends
  • During school holidays viewings unsurprisingly increase
  • Recent research shows that 30% of parents allow their children to consume their daily meals (i.e breakfast, lunch, etc) while watching TV at least once every week
  • Many agree that TV is a valuable learning experience for children 

Why is it important to break down TV audiences into age groups?

It is important as it enables audiences of a variety of age groups to watch what is appropriate for their specific age. For example, adults tend to watch TV containing more emotional, complex and sometimes explicit content. However this would not be suited for a child who is more likely to watch simplistic, child-like content.

Comments

  1. JCoSS Media Dept17 December 2017 at 14:26

    Complete. Also think about in terms of marketing, genre and advertising elements of breaking TV audiences down...

    ReplyDelete

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