What is a SWOT analysis?

A SWOT analysis is a way of analysing multiple factors of a business. 'SWOT' stands for strengths, weaknesses, opportunities and threats. 
The factors are:
S - Strengths - What is a good thing about the business? What keeps it thriving and successful?
W - Weaknesses - What is causing the business to fail?
O - Opportunities - What could potentially improve the business?
T - Threats - What is the business having to compete with or maintain?

If a company is creating a SWOT analysis, it can be useful for deciding where to focus your market strategies and even expanding or starting a media company.  
A SWOT analysis can also provide an action plan for a business, making the 'strengths' and 'weaknesses' the most important part of the analysis.


Comments

  1. JCoSS Media Dept17 December 2017 at 14:31

    You were supposed to do a SWOT analysis using the Road Safety video game brief you were given too - it is on insight. Please complete this as soon as possible.

    ReplyDelete

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