Sponsorship (product placement)

Sponsorship (product placement)

Making of Ok Go’s ‘Needing Getting’ Music Video

1. What is the purpose of the music video?
To advertise a Chevrolet car in a unique and quirky way and to promote the work of Damian Kulash Jr.
By using the band ‘Ok Go’  for the music video, it will attract their fans which tend to be millennials.

2. Who is it sponsored by?
By the new Chevrolet Sonic car.

3. Why did Ok Go agree to this? What is their view on music videos?
For the band Ok Go, their main focus is not on making singles, but on creating audiovisual art intended to create “joy and wonder and surprise”.
The band agreed to this video as Chevy agreed to doing everything on the bands own terms.

4. What companies have sponsored Ok Go’s work so far?
Samsung and Landrover.

5. How much sponsorship did they receive from the company?
Somewhere between $500,000 to $1 million. 

6. What did the sponsorship buy?
Chevy paid for equipment, instruments and stunt school in which the band attended in preparation for the video

7. Where was the filming location and how many separate location set ups did the production team need to create?
The production company rented a canyon ranch off a highway connecting L.A. with the Mojave Desert. Filming took four days on a dirt course that was about two miles long.

8.  How long did the video take to film?
Filming took four days on a dirt course that was about two miles long.


Comments

  1. JCoSS Media Dept16 October 2017 at 15:41

    Clear responses, this should be a useful revision aid.

    Mrs E

    ReplyDelete

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